SES and Boots


A flurry of press releases from SES today, none more amusing than the one from ASTRA on the Ukrainian satellite TV market:

SES ASTRA Boots Household Reach In The Ukraine

Satellite operator reaches 7.6 million households / Satellite TV is booming /

Additional potential with the move of ASTRA 2C

Luxembourg / Kiev, 21 April 2009. – SES ASTRA, an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), announced today that it has significantly increased its reach in the Ukraine and is now broadcasting to more than 7.6 million households across the country. The strong increase was driven by the boost of digital satellite reach where SES ASTRA gained 1.8 million households in 2008, reaching almost all (2.2 million) of the 2.3 million digital satellite homes in Ukraine.


The German version uses the word "baut," for "built," but somehow it got lost in the translation. The French version, well, nobody really cares about that one. I think they meant to write "boost."

Either way, the number of households receiving TV from ASTRA and Sirius satellites is probably ten times higher. Nobody will admit to hacking/cracking via Dreambox et. al.

And please spell the capital city of Ukraine correctly: KYIV.