Africa’s Digital Future: DTH Satellite


Nice pitch from SES Astra’s Christoph Limmer in Balancing Act on the digital transition in Africa. Timed to coincide with a recent deal in Kenya, and the SatCom Africa 2011 show in J-burg, the points made are typical and correct, including…

According to Christoph Limmer, requests for information on satellite TV are flooding in. “Quite often we get asked if satellite can really reach more homes than other infrastructures like cable or terrestrial. The answer simply, is yes. Unlike DTT (Digital Terrestrial Television) or cable which are ground based infrastructures and normally roll-out in certain areas only; satellite has no limitations in achieving 100% population reach.” Digging cable is costly and time consuming and rolling out DTT network infrastructure is facing similar challenges.

However, one must first assume there is electrical power availability and somebody to pay for the service. Advertiser-supported content needs an audience that’s able to pay for their products/services. What I think needs to happen is the satellite operators take the hit and get the service going and wait for the market to catch up.

The developing world needs our help. Get on with it!

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