Satellite Tops Cable in Customer Satisfaction
According to survey results recently released by J.D. Power and Associates, you’re more likely to be satisfied with satellite than cable television. As
Multichanel News points out, DirecTV and EchoStar Communications did extreamly well in customer satisfaction throughout the country, while the nation’s largest cable provider, Comcast, ranked below average in every region in the United States. Steve Donehue reports:
"J.D. ranked DirecTV as the best pay TV company overall, with the direct-broadcast satellite provider receiving the top rankings in overall satisfaction; performance and reliability; cost of service; billing; image; offerings and promotions; and customer service."
But it wasn’t all bad news for cable companies. According to the same J.D. survey, digital cable penetration rose by 11% since last year, with 41% of all cable using households using the digital option. Moreover, while the average satellite bill has risen $3 over the past year — to nearly $61 — the average cable bill has dropped a $1 since 2005 to $58 a month, a change most likely due to the bundling of television, voice, and internet services modern cable companies are able to provide.
