Mr. Sabbagh: Tear Down This Logo!

The executive succession at SES S.A. has begun, with the anointment of Dr. Karim Sabbagh and CEO-designate, replacing Romain Bausch in April of 2014. Holding dual citizenship in Canada and Lebanon, he’s been in Dubai for years and apparently knows his Arabic Internet trends.

What I’m most excited about is his background with Leo Burnett MENA (lame Flash site), where he may have learned how important it is for a company to have a sense of personality. SES, which used to stand for Société Européenne des Satellites, clearly needs to find it’s global brand and tell people what it stands for besides being “your satellite company.”

Rocket scientists who care about marketing space-based businesses will be watching this closely.


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