The Rockies are in. Will Frontier be watching?
With the Colorado Rockies making an improbable run to the World Series (winning 21 of their last 22 games), their home-town airline is scrambling to get the games, in-flight:
Denver-based Frontier Airlines apparently hopes it can get in on some of the hoopla surrounding the first-ever World Series appearance by the Colorado Rockies, who are also based in Denver. Frontier is negotiating with DirecTV for the rights to show the World Series games aboard its flights, The Denver Post reports. Frontier already has satellite TV access on its flights, but the Fox network –- which has the World Series rights -– is not part of Frontier’s in-flight programming contract, according to The Associated Press.
While this looks more like a PR-stunt than an honest service upgrade, it is amazing how much customers appreciate in-flight satellite television. Take JetBlue — the first airline to install Satellite TV: despite a number of embarrasing delays, tarmac-waiting-marathons, and no legacy-airline perks (like the occasional first-class upgrade), JetBlue still ranks at or near the top in most customer surveys.
JetBlue, by the way, already offers Fox programming on its DirecTV lineup.
Let’s hope the players stay warm and the flights are on time. It could be a cold, windy, maybe even snowy series in Denver and either Boston or Cleveland.
