Yah, What?


Another brilliant brand from ASTRA: YahLive, a joint venture with Yahsat:

SES ASTRA has entered into a partnership with the Arab satellite operator Al Yah Satellite Communications Company (Yahsat) to create a new company operating under the YahLive brand that will offer Direct-to-Home (DTH) television capacity and services to more than two dozen countries in the Middle East, North Africa and South West Asia, a large region mainly including the Gulf states and the Maghreb.  

YahLive will offer DTH satellite services to free-to-air and pay-TV broadcasters in this region. It will own and commercialise 23 BSS-transponders on the Yahsat 1A spacecraft to be positioned at the 52.5 degrees East orbital position and operating in the Ku-band frequency. The satellite, procured from a consortium of EADS Astrium and Thales Alenia Space, is currently under construction and is scheduled to be launched by the fourth quarter of 2010.

Yahsat is a private joint stock company based in Abu Dhabi in the United Arab Emirates and owned by Mubadala, the investment arm of the government of Abu Dhabi.

Read that press release as if it were a hip-hop rap, yah.

But since this is a "partnership," you’ve got to compromise. Mubadala gets its way. I suppose pissing off Eutelsat is worth it.