Satellite TV Going Local
Is this what we’re about to see on our satellite TV systems? If the deal between DirecTV and NDS is any indication, you can count on it.
NDS will deliver key elements of its NDS Dynamic suite of advanced advertising solutions including local DVR video ad insertion and advertising audience measurement capabilities.
The NDS Dynamic components delivered to DIRECTV will be deployed on DIRECTV’s SD DVRs allowing seamless insertion of household addressable ads into both live and recorded video content from the DVR hard drive.
The implementation for DIRECTV will also see the extension of their existing audience measurement capabilities, already supported by NDS Dynamic. DIRECTV will now be able to collect data on local ad insertion events. This data will support the revenue-generating potential of addressable advertising on the DIRECTV platform with the ability to generate solid feedback on the ads that have been viewed.
DirecTV is after the local cable companies’ ad sales market, which had a pretty good year in 2010.
Tags: addressable tv households, advertising, cable advertising, local ads, local media
