We love the name MobaHO! That exclamation point captures perfectly the exciting potential of satellite digital multimedia broadcasting.

That potential is being realized in Tokyo, as JCN reports

Mobile Broadcasting Corporation (mbco) and Sapporo-based taxi company Daikoku Kotsu will introduce MobaHO!, the world’s first satellite digital multimedia broadcasting service for personal and mobile device use, for taxi customers this month.

Taxis are equipped with LCD monitors which come with an internal speaker and are placed on the head rest of the passenger seat.

The service will provide taxi customers with a variety of programs such as real-time news, genre-specific music programs and overseas FM radio through 37 audio channels, and seven video channels including news, sports, and entertainment. All programs include ‘taxi ads’ as well.