Global IPTV Set to Make Huge Leap

We’ve written before about the incredible growth potential of IPTV and mobile TV — both of which, after all, were all the buzz at this year’s NAB conference— but this snippet from Digital Trends really caught our eye:

Recent reports suggest that global IPTV subscriptions are expected to jump from 2 million to 34 million between 2005 and 2010. North America is expected to see the quickest growth with a forecasted 14 million households by 2010 accounting for 80% of these subscriptions….

What’s suprising is the slow IPTV deployments taking place in Asia as TDG predicts that Asia will only account for a mere 5.6 million subscriptions. This is primarily due to the impending launch of Digital Terrestrial Television (DTT)….

The Chinese government has stated publicly that this new standard (dubbed ‘Digital Multimedia Broadcasting – Terrestrial/Handheld’ or ‘DMB-T/H’) will eventually serve more than half of China’s TV viewers, especially those in suburban and rural areas. Until then, analog and broadband based services may well find a healthy market for the few years to come.

"IPTV market conditions vary widely depending on the country or geography in question, entailing that individual markets will evolve and behave in very unique ways," added Dixon. He also noted that a handful of individual service operators will account for 75% of the deployed volume with the remaining 25% split between hundreds of other operators. "These conditions will pose a challenge to all types of IPTV solutions vendors, one that requires detailed and flexible implementation and go-to-market strategies." 

IPTV will radically change the broadcast communications market– from technology to content. It truly is a new frontier, with the potential to be as transformative for video content as cell phones have been for telecommunications.