20 Years of DBS

Twenty years ago, the first direct-broadcast satellite system was sold in Jackson, Mississippi, at Cowboy Malone’s Electric City. They probably sell quite a few today, too.

The business has transformed itself into a competitive alternative to cable and currently counts more than 34 million subscribers (DirecTV & Dish combined). You could, however, argue there was a TVRO service for years, and PrimeStar goes back to 1991.


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