ISSpresso: stile italiano nello spazio
Tuesday, June 17th, 2014
The next Italian astronaut to work aboard the International Space Station will be Samantha Cristoforetti and she’s bringing an espresso machine — actually an ISSpresso machine.
It’s a high-tech contraption jointly developed by Lavazza and Argotec. Probably cost a fortune and I don’t care. They deserve a good espresso up there.
Using the ISS for marketing is not as easy as it seems — not very glamorous, either. So the folks at Lavazza went a little further and likened it to experiencing espresso at the Moonbase Alpha cafe. They dig old space TV shows — especially stylish ones like Space 1999 (co-produced by Italian broadcaster RAI).
