Posts Tagged ‘booz’

CEO Latency at SES

Wednesday, July 2nd, 2014

This past June, while at the CASBAA & CommunicAsia events, the new CEO of SES S.A. sat down with CNBC Asia for a little interview. At approximately the 1:05 mark, he’s asked about “social media” and its impact on satellite services. I don’t know who’s less prepared here — the interviewer or his guest — but taking 7 seconds to come up with an answer should give you a clue…

Meanwhile, Deepak Mathur nails it on Bloomberg

Mr. Sabbagh: Tear Down This Logo!

Wednesday, June 19th, 2013

The executive succession at SES S.A. has begun, with the anointment of Dr. Karim Sabbagh and CEO-designate, replacing Romain Bausch in April of 2014. Holding dual citizenship in Canada and Lebanon, he’s been in Dubai for years and apparently knows his Arabic Internet trends.

What I’m most excited about is his background with Leo Burnett MENA (lame Flash site), where he may have learned how important it is for a company to have a sense of personality. SES, which used to stand for Société Européenne des Satellites, clearly needs to find it’s global brand and tell people what it stands for besides being “your satellite company.”

Rocket scientists who care about marketing space-based businesses will be watching this closely.