Contextual Search Using Phonetics
We knew this was coming last summer when we wrote about how Google will soon be selling ads against audio and video content. We didn’t think so much was going to happen so quickly. They buy YouTube, become ad reps for Dish Network, are about to sign DirecTV, and now we hear about Google selling ads for Clear Channel and other radio stations (up to 1,600 so far).
How do you target audio video content? Will this system use sophisticated algorithms for "mass personalization?" Will phonetics work? They might: came across this Scoble interview with an executive from Nexidia, a company that’s using phonetics to enhance contextual searches. Very interesting. Here’s the short demo version:
Add localization and you’ve got a pretty interesting propostion for advertisers. I recently downloaded Google apps for my mobile and I’ve gotta tell you, they work great. Need a Chinese restaurant where you are? Google it using Maps. It worked for me.
