Satellite Distributed Movies Set to Emerge in 2007
While the technology has been talked about for years, many experts are positioning 2007 as the year that digital movies and satellite distribution of box-office blockbusters take flight. Working in conjunction with Warner Bros. Entertainment and Universal Pictures, Digital Cinema Implementation Partners (made up of big name theater companies AMC, Cinemark and Regal) is working to "use satellite and broadband delivery systems to beam digital films directly to theaters, rather than have them copied onto hard drives and delivered by hand, as they usually are now."
While the theater chains and studios are looking at the technology as a great way to decrease the likelihood of piracy (the theory being that encrypted satellite transmissions would mean fewer hands are on the prints), it could also mean improved access to popular films and big screen showings of smaller films that struggle for an audience large enough to usually get them. As the AP article about the technology notes that satelite distribution,
"would give U.S. theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand arises… At the same time, theater operators could stop showing a surprisingly unpopular film and even book an art-house film with a small but devoted audience for a day or two."
While Variety and Hollywood are explicitly concerned with the digital cinema’s implications for the US market, the Hindustan Times points out that the technology may be even more welcome throughout the developing world where, although movie theaters are plentiful (with over 12,500 movie houses throughout India alone), the relatively small number of "prints" (sometimes only 500) available of any given film arbitrarily limits distribution.
