Posts Tagged ‘iridium’

Iridium’s Hot Spot

Tuesday, February 4th, 2014

Nice job by the marketing folks at Iridium! No, I’m not talking about their cheesy video production. I’m talking about getting their story picked up by the traffic-mongers at Gizmodo.

Iridium GO! is a small Wi-Fi device that connects to the LEO system for connectivity anywhere in the world.

That’s hot.

Their write-up is practical and spot-on:

Satellite data speeds typically max out around 2.4 to 2.8Kbps (that’s KILObits). We’re talking early ’90s dial-up speeds here. So, you can send a picture, but it had better be very compressed, and you may require the patience of a zen master. SMS speeds, though, should be comparable to what you’re used to here in your bustling metropolis, and it should be fine for text-based emails, too.

The Iridium GO! will be rolling out sometime in the first half of 2014. The price will depend on retailers, but Iridium expects it to be under $800. Yeah, that’s steep, and don’t forget you’re going to need a plan in order to connect. Again, plan pricing will be set by retailers but Iridium estimates that they will begin around $35/month on the low end, and about $130/month on the high end for unlimited data.

iridium_go


Thuraya Heep

Thursday, May 23rd, 2013

Ah, integrating an iPhone with satellite services. We’ve been after that for years and I’m sure we’ll see both talk, text, broadband data and TV — some by satcom, but mostly by terrestrial (GSM, CDMA, LTE, whatever). Dish Network will be the first.

When you’re out in the wilderness, you wish you could connect by satellite. The first was TerreStar with their Genus a few years ago. That sold for $1,100+ back then — which was nuts.

Thuraya had their system — using GSM and satellite when signal was unavailable — up and running in deserts of Asia and Africa since 2001. How many handsets have they sold? Would you believe 600,000? That’s right: it took 12 years to sell that many — and I don’t think you’re counting net handsets in use today (churn, upgrades, etc., over the years). The new boss from Michigan is really getting this moving.

A couple of months ago, they introduced SatSleeve — an enclosure, battery supplement and satellite transceiver. It costs around $650 and probably many dollars per minute to use.

Sorry I wasn’t paying attention, but I had a lot going on. I think this is a brilliant product and I hope they sell a ton of them. It takes a big thinker from Detroit to make it happen.

Just in time for the magician’s birthday.


The Price Is Right

Thursday, June 16th, 2011


There are a lot of very smart people in the satcom business. Rocket scientists, engineers and business-heads find ways to make money. Good money. We’re talking 80% EBITDAs. You don’t have margins like that without knowing what you’re doing.

You’ve got to plan ahead years in advance, making sure your space assets are fully utilized. The radio spectrum you own is the most prized “asset” you’ve got. You can always build more spacecraft, but you can’t make more spectrum. Unless you find ways to either make better use of what you got or go out and get spectrum that’s not being used effectively.

Great. Now go out and sell it, baby!

Pricing is the real challenge. New satcom services priced to assure an 80% EBITDA are destined to fail, as they’re based on costs incurred many years before service launch. And what do we know of today’s data communications pricing schemes? They move fast. Very fast. Extremely competitive, too, so prices move lower and lower. Iridium? Financial disaster: pricing was based on mobile costs-per-minute in the 1990’s. When they launched, people were paying a fraction of that. As Iridium was about to go belly-up, the U.S. DoD steps in and says “we’ll carry you after bankruptcy.” Why? Iridium covered the globe with a diverse path for communications, and that’s very valuable. But not at that old price.

Diversity is for when other communications fail or are unavailable. We always thought a combination iPhone that uses the S-band for connectivity when regular signal or WiFi are not available would be oh so cool. So maybe now our vision might be realized.

With Dish Network as the “stalking horse bidder” in the TerreStar Networks bankruptcy auction, they see something not readily apparent to others. It’s the spectrum, stupid. Yes, TerreStar has S-band spectrum for CONUS service, but they also have authority for a combined satellite and ancillary terrestrial component (ATC) service. The FCC granted authority in January, 2010. This is really good and it comes without the GPS interference crap that LightSquared has to contend with.

Good move. Dish has a chance to sell mobile data plans with their current TV service packages — or perhaps future packages for on-demand (Blockbuster) or à la carte services to appeal to the growing number of cord-cutters.

Two scenarios emerge: (1) Dish Network adds reasonably-priced mobile data plans to satellite TV services, and (2) an alternate mobile telecom infrastructure emerges to augment today’s overloaded terrestrial networks.

Dean Olmstead was a fan of TerreStar, so he probably had much to do with laying plans to make this kind of move before he passed on.


Satcom’s Responsibility

Thursday, March 24th, 2011

The scale of the disaster in Japan, who some have compared to “four Katrinas,” is as mind-boggling today as it was a week ago. The automatic reaction in the satcom community was one of “ready, set, go” — let’s get our satcom systems turned up to help with communications efforts. The ITU cobbled together a bunch of satellite phones and terminals, et. al. as quickly as it could…

Among material already deployed are 78 Thuraya satellite phones equipped with Global Positioning System (GPS) technology to facilitate search and rescue efforts, along with 13 Iridium satellite phones and 37 Inmarsat Broadband Global Area Network terminals. An additional 30 Inmarsat terminals are ready for dispatch. The equipment can be charged by car batteries and are supplied with solar panels to enable operations during power outages.

This may seem as if it’s not nearly enough to help, but you should also consider the response inside Japan. Only yesterday did the Ofunato City Hall get a much-needed satcom connection via the KIKU No. 8 (ETS-VIII) mobile satellite system…

On March 24, JAXA set up a ground antenna and the movable test communication terminal for the KIKU No. 8 at the Ofunato City Hall to connect the communication line of up to 768 Kbps between the City Hall and the Tsukuba Space Center via KIKU No. 8 in cooperation with the National Institution of Information and Communications Technology (NICT) based on a request from the Ministry of Education, Culture, Sports, Science and Technology, which received a petition from Ofunato City, Iwate Prefecture.

With this communication line installation, Ofunato City Hall workers began collecting information by PCs through the Internet. Apart from city hall, local fire departments and other offices can also now use the Internet and IP telephones to share information for strengthening their cooperative activities.

In addition, as one of the special features of the KIKU No. 8 is communications with a small movable test terminal, which was installed at Ofunato City, information dispatch from evacuation centers and other places through the Internet became possible, because it is easy to move around and install it. Therefore, the connection this time is expected to further contribute to a smooth recovery from the disaster.

Simply getting these terminals out to where they were needed took time — and to find power sources. Most can be powered by a car battery, but they weren’t easy to find. Having a handheld unit is wonderful, until you need to recharge. As many found during last winter’s storm and subsequent power outages in the U.S., you could maintain your Internet connection/communication with an iPhone — only you’d be charging it in your car. In Japan, you car may have been washed away or buried under tons of debris, miles away. So that’s not an option.

Nobody could have predicted this type of utter destruction of property and the communications and power-transmission systems failures. The challenge of preparing satcom systems to respond effectively is to make sure there’s capacity available to meet the demand. As with the REDiSat Network, developed by SES Americom in response to Hurricane Katrina in 2006, nobody wants to pay for capacity that’s not needed. Full-time customers are ready to today, so they fill up the spectrum for their businesses. You can’t simply bump them to make room for emergencies when they have hundreds of customers depending on it for their livelihood.

That’s when the government needs to step in and  help foot the bill. Help the satcom operators keep satcom inventory ready to deploy in case of emergency, only not at the target 80% EBITDA margins. A reluctance to part with capacity at a lower profit margin caused the  REDiSat Network to fade away. Designing, building, testing, launching and operating a satcom spacecraft is expensive and they do serve the public well.

Broadcasters’ reliance on — and willingness to pay for — satcom systems is a wonderful arrangement.  It’s magic: an infinite number of receivers for video and a good source of cash flow for the satellite operators. Keeps a lot of rocket scientists employed, too.  As good corporate citizens, shouldn’t some of the profits be set aside to provide satcom capacity when needed?

I’m sure the accountants can find a way to pay for it.

Anybody who has capacity available in the region is likely booking it for TV news. Only SKY Perfect JSAT has any meaningful response (opens in PDF) …

As a measure for supporting post-disaster recovery, we are allocating necessary transponders capacity to anti-disaster organs, etc. and preparing for aid measure one by one. At present, the number of applications for subscription is increasing steeply. We are dealing with it as follows: For recovery assistance, we will immediately conduct what we can do with our communication satellite. We hope that the devasted area will be restored soon.

About the use of satellite communication services

  • We will first distribute transponders to the institutions for post-disaster recovery, such as National Police Agency, the Ministry of Defense, related ministries, Telecommunication carriers and the U.S. military.
  • As for the use of bands by electric power companies, including TohokuElectric Power, we will assist them proactively and give priority to them to allocate the cacant bands of Superbird-B2 owned by SKY Perfect JSAT
  • As for the steep increase in the use by media organizations, we will deal with it thoroughly, and as for new subscriptions, we will allocate the band of JCSAT-5A, which has some room.

Where are the “we’re helping” press releases from the major satcom players?